The Enduring Popularity Of The Invicta Watch Range
The word Invicta is Latin for invincible and the company was set up by Raphael Picard in Switzerland in 1837. They’ve been about for over a century. Both manual and automated watches were manufactured by Invicta in phenomenal designs and great refinement but offered for sale at truly inexpensive costs. In the early 70’s when the quartz revolution hit the watch market, the brand suffered like all of the other Swiss watches did. But the company didn’t die and reorganized itself in 1991 with the only point of making designer watches and making them available to the public at low rates. It has become one of the quickest growing watch firms in the world.
