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Citizen is known to be the most well-known and also the largest watchmaker in the world. They are responsible for somewhere around 22 percent of the watches produced around the world. In 1996, 240 million timepieces were produced by Citizen. This is a major success for the company of citizen watches, but they do deserve all the praise they get as they produce the most excellent watches that are made using only the finest materials and only talented crafters work on the timepieces to ensure that they are made available to the public in outstanding quality.
Citizen began in Tokyo as a research center in the year 1918. In 1924, Citizen manufactured the first pocket watch, and six years later they became a corporation called Citizen Watch Company. The mayor of Tokyo, Shinpei Gotoh, called the wristwatches Citizen watches for the reason that people everywhere could have these pieces close to their hearts.
However, their sales in the US started small, being only 10 percent of the brand’s total sales in the year 1977. Citizen branched out and made significant sales with the analog quartz watch and their multifunction digital watch, and this put them in a great position to overtake Seiko. It was a success, and a total success for the Japanese wrist watch industry. The market is now dominated by Citizen compared to years ago when they nearly stood no chance against the Swiss.
Citizen has undoubtedly made a name for itself in the world of watches, and with their latest creation, and for the fact that the piece is environmentally friendly, makes Citizen even more popular. The wristwatch is called Eco Drive. Instead of the watch running on batteries, it uses a built-in solar panel. Many watch companies have followed this idea; however none of these watch companies have the originality. That originality belongs only to Citizen. There is no doubt that the solar panel watch will continue to be copied by other companies, but for how long? Maybe until Citizen comes up with another great idea. In the wrist watch world there is no watch company moving … until Citizen makes the first move.
This is the reason Citizen became the biggest company in the world and also the richest in the world. Citizen employs around 3000 people and every one of them is searching for brand new ways to form the timepiece that has become popular around the world and forever will go on.
There is just one watch a person can go out and purchase, but how do you decide on the most suitable watch for you or a loved one? The history of the company and what made them so popular could help you decide. In fact, it is a great start when trying to decide. When you think how far Citizen pushed to be recognized, the great ideas they have come up with for new designs, and those that followed should be a good enough reason why people everywhere should have these pieces close to their hearts. |
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